Outdoor-centric brand Roark and Wrangler have partnered to release the Wrangler x Roark Out of Range collection, a collaboration that captures the spirit of the American West.
The limited-edition drop includes denim, waxed canvas, organic cotton and wool blended flannels, sustainable components that exemplify the shared passion of the outdoors and the epic adventures that weave both brands together.
"With 75 years as an American cultural icon grounded in the heritage of the West, our products are tough enough for a life well-lived and defined by moments of bravery and adventure," says Holly Wheeler, vice president, global brand marketing, Wrangler. "A fundamental part of the western lifestyle is time spent outdoors, and we're thrilled to collaborate with Roark during the holiday season to provide a high-quality product for people who enjoy embracing the outdoors."
"Our partnership with Wrangler was born out of a desire to celebrate the American West and deliver a collection that paid homage to classic Wrangler styles with a modern aesthetic twist in line with Roark's sense of style," says Ryan Hitzel, founder, chief executive officer, Roark. "We're very excited to share an authentic take on elevated western workwear and the amazing journey we had on the Continental Divide via horseback and motorcycle."