By Wishtrend, a skincare brand of Wishcompany, a brand, content and commerce company, announced that it will be launched at J.C. Penney Beauty, a new U.S. beauty curation store. J.C. Penney Beauty is a beauty store launched exclusively by JCPenney. 

Since its launch in 2015, By Wishtrend has entered retailers such as Selfridges, and & Other Stories, a global SPA brand. By Wishtrend has also been expanding its distribution network to 12 European countries. 

“JCPenney Beauty plans to expand into more than 600 stores by 2023,” says Kwak Seung-Hyun, head, market growth team, North America, Wishcompany. “This is an exciting opportunity that will strengthen the position of By Wishtrend in the U.S. market.” 

By Wishtrend products can also be purchased online on the Onnuri Pharmacy store and By Wishtrend’s Naver Smartstore.