WHP Global has announced the expansion of the Joseph Abboud brand into the self-care market with the launch of a men's grooming line and new fragrance collection. The company recently entered into a long-term license agreement with A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products. In addition, WHP signed a worldwide licensing agreement with 3B International to produce and distribute a new line of Joseph Abboud fragrances. 

The brand has experienced strong growth within its core collections, including tailored clothing, special occasion and return-to-the-office, and has a loyal and growing customer base in the U.S. and abroad. 

"We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville,” says Stanley Silverstein, chief commercial officer, WHP Global, owner of the Joseph Abboud brand. “With two new collections launching this Spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."  

The new collections will launch this spring. Joseph Abboud Grooming products, featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the U.S. and Canada. Joseph Abboud fragrance will debut with four eaux de parfum in select department stores, e-commerce and specialty retailers nationwide. 

 "The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry," says Mike Kewer, executive vice president, 3B International. "We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection." 

"Joseph Abboud is an iconic American brand with a legacy of leadership in the men's fashion category and we are thrilled to bring more than 20 years of experience in beauty and grooming to launch Joseph Abboud as a leading men's beauty brand," says Fred Horowitz, chairman and chief executive officer, A.P. Deauville.