Sponsored By

WHP Global Signs Deals to Launch New Men's Self-Care Collections for Joseph Abboud

New products will include bath and body care, grooming and fragrances.

License Global

January 28, 2022

2 Min Read
Promotional image for Joseph Abboud
Joseph Abboud

WHP Global has announced the expansion of the Joseph Abboud brand into the self-care market with the launch of a men's grooming line and new fragrance collection. The company recently entered into a long-term license agreement with A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products. In addition, WHP signed a worldwide licensing agreement with 3B International to produce and distribute a new line of Joseph Abboud fragrances. 

The brand has experienced strong growth within its core collections, including tailored clothing, special occasion and return-to-the-office, and has a loyal and growing customer base in the U.S. and abroad. 

"We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville,” says Stanley Silverstein, chief commercial officer, WHP Global, owner of the Joseph Abboud brand. “With two new collections launching this Spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."  

The new collections will launch this spring. Joseph Abboud Grooming products, featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the U.S. and Canada. Joseph Abboud fragrance will debut with four eaux de parfum in select department stores, e-commerce and specialty retailers nationwide. 

 "The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry," says Mike Kewer, executive vice president, 3B International. "We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection." 

"Joseph Abboud is an iconic American brand with a legacy of leadership in the men's fashion category and we are thrilled to bring more than 20 years of experience in beauty and grooming to launch Joseph Abboud as a leading men's beauty brand," says Fred Horowitz, chairman and chief executive officer, A.P. Deauville. 

Read more about:

WHP Global

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like