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January 12, 2022
WHP Global has announced a long-term licensing agreement with A. P. Deauville to launch a line of bath and body care products for the Anne Klein brand. With product shipping this month, Anne Klein Bath & Body products will be carried in select department stores, e-commerce and specialty retailers throughout the U.S. and Canada.
"With self-care at an all-time high, we are thrilled to be partnering with A.P. Deauville to bring to life an elevated bath and body collection for the Anne Klein brand in one of the highest growth sectors of the beauty market," says Stanley Silverstein, chief commercial officer, WHP Global. "As we kick off the new year, we remain committed to expanding Anne Klein's product assortment and offering customers a new way to experience and incorporate this timeless brand into their everyday lives."
Anne Klein's Bath & Body collection features a full line of women's bath, body care and spa products including a range of restorative body washes, exfoliating scrub and lotions, radiant face cream and cleanser, liquid hand soap, calming bubble bath and more.
"We are excited to partner with WHP to bring a new and significant category to the iconic Anne Klein brand, which serves the needs of millions of women around the world through timeless, elegant style," says Fred Horowitz, chairman and chief executive officer, A.P. Deauville. "With the addition of personal care products, Anne Klein can further empower its customers whether they are starting or ending their day with a restorative and nourishing experience that only the Anne Klein Bath & Body line can offer."
Read more about:WHP Global
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