Wet Seal Names New Partner for Apparel

In a strategic shift, Style Revolution will create Wet Seal-branded clothing.

License Global

June 5, 2024

2 Min Read
Wet Seal storefront.
Wet Seal storefront.Wet Seal

Wet Seal, a fast-fashion specialty retailer, has announced it will segue from operating traditional retail stores to licensing its brand name. This move marks a significant evolution in the company’s business model, aiming to expand its reach and presence across the U.S. Transitioning from a retail-focused model to a wholesale approach allows Wet Seal to tap into new market opportunities and leverage the expertise of established manufacturing and distribution partners. 

The company has granted Style Revolution the rights to manufacture and distribute Wet Seal-branded tops, bottoms, dresses, fleece, sweaters, activewear and denim for junior and junior plus sizes. New collections reflect the latest trends that cater to the evolving preferences of Wet Seal’s core customer base: fashion-conscious young women. Wet Seal will maintain its brand identity and continue delivering trendy, affordable fashion without the overhead costs associated with running retail stores. 

This deal was brokered by licensing agency, Starwood Brands. By leveraging Starwood Brands’ extensive network and experience, Wet Seal aims to position itself as a prominent player in the wholesale fashion market, enhancing its brand visibility and consumer reach. The licensing agreement with Style Revolution is a testament to Wet Seal’s commitment to adapting to the ever-changing fashion industry landscape. 

“We are thrilled to partner with Wet Seal to leverage their established brand recognition and reach a wider audience,” says Albert Gammal, chief executive officer, Style Revolution. “This licensing agreement allows us to showcase our design talents and create high-quality, trend-right sportswear under the Wet Seal brand.”  

The shift from retail to wholesale is a strategic response to the evolving retail environment, where many traditional retailers are exploring alternative business models to stay competitive.  By focusing on wholesale and licensing agreements, Wet Seal can reduce operational risks and focus on brand development and marketing. This approach not only ensures a broader distribution of its products but also allows Wet Seal to concentrate on understanding and meeting the demands of its target market. 

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License Global

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