Hollywood heritage brand, Von Dutch, has announced its first apparel collection with rapper Young Thug. Von Dutch and Young Thug curated the details, materials and fabrics of the collection from the beginning design stages to final production. The duo designed a pink-themed line of reimagined streetwear staples including a unisex hoodie and jogger sets in two design patterns, short-sleeve and long-sleeve T-shirts, outerwear puffer jackets and a variety of custom accessories including bowling bags, trucker hats and footwear. Each of the brand's logos are married together as a monogram and heavily incorporated into the apparel throughout the line.
"Ultimately, this is a tasteful but eye-grabbing mix of minimalist streetwear staples that best represents Young Thug's authenticity," says Ed Goldman, general manager, Von Dutch U.S. "As a maestro, he has a point of view all his own when it comes to his music and fashion. Collectively, Von Dutch and Young Thug pushed the envelope and challenged the typical parameters of streetwear to present this off-beat collection."
"This is the start of something much bigger than you know," says Young Thug.
To support the launch of the new collection, Von Dutch and Young Thug will showcase the collection in pop-up stores in cities across the U.S., including Atlanta, Beverly Hills and Los Angeles, as well as releasing a series of NFTs produced by Thug's father, Big Jeff of YSL Loaded, Rough Diamond International, Devinci and JW Capital & Holdings. The Von Dutch x Young Thug Collection is set to hit specialty streetwear shops, select retailers and Vondutch.com at the end of October.