"Ultimately, this is a tasteful but eye-grabbing mix of minimalist streetwear staples that best represents Young Thug's authenticity," says Ed Goldman, general manager, Von Dutch U.S. "As a maestro, he has a point of view all his own when it comes to his music and fashion. Collectively, Von Dutch and Young Thug pushed the envelope and challenged the typical parameters of streetwear to present this off-beat collection."
To support the launch of the new collection, Von Dutch and Young Thug will showcase the collection in pop-up stores in cities across the U.S., including Atlanta, Beverly Hills and Los Angeles, as well as releasing a series of NFTs produced by Thug's father, Big Jeff of YSL Loaded, Rough Diamond International, Devinci and JW Capital & Holdings. The Von Dutch x Young Thug Collection is set to hit specialty streetwear shops, select retailers andVondutch.com
at the end of October.
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