Fashion brand Von Dutch has unveiled new merch and one-of-a-kind pieces at their first and only pop-up retail location at LA's newest dining destination, The Breakfast Club. The Hollywood spot will now be home to the largest selection of Von Dutch trucker hats alongside the brand's latest drops.  

"My vision for the brand is to create unique shopping experiences in unexpected, relevant venues which showcase limited edition Von Dutch Collections," says Ed Goldman, general manager, Von Dutch U.S. "I absolutely love the addition of Earl's elevated design concepts that truly reflect the authentic heritage of this cultural lifestyle brand. Pushing the lines of creativity and offering our exclusive pieces in unusual, yet highly accessible storefronts like the Breakfast Club, creates an out-of-the-box shopping opportunity for our target audience. We are looking forward to taking this incredible new installation series nationwide in key markets across the country." 

"We are delighted to partner with the premier Hollywood-centric brand, Von Dutch. This creative popup concept reinforces our dual longstanding commitment to be the center of digital culture in the industries we serve of fashion and entertainment hospitality," says Robbie Earl, founder, The Breakfast Club. "Together, this unexpected collaboration will take our impact amongst our combined audience to a whole new level."