“Joann skillfully navigates softlines licensing across the beloved ViacomCBS brands and characters while working with a complex and diverse licensee matrix,” says Castro. “She continues to inspire our partners and drive excitement for our biggest priority initiatives, securing some of the largest ViacomCBS licensing deals to date.”
Acevedo is charged with managing existing partnerships and developing new business opportunities for ViacomCBS properties across all softlines categories.
A 19-year Viacom veteran, Acevedo most recently served as vice President, softlines licensing. In that role, she secured partnerships for some of ViacomCBS’s biggest franchises including “PAW Patrol,” “SpongeBob SquarePants,” JoJo Siwa and “Yellowstone.”
Acevedo began her career as an apparel coordinator with the Nickelodeon Consumer Products team in 2003.
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