March 6, 2023
"On the heels of celebrating the 100th anniversary of Haribo Goldbears, we're thrilled to partner with Vans and honored to have inspired this special collection," says Andreas Kuhnle, senior vice president, corporate global marketing, Haribo. "Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy."
The kids' assortment kicks off with the Classic Slip-On in Haribo Goldbears red. As a nod to the Haribo Goldbears, the Classic Slip-On is designed with a 3D gummy execution on the canvas vamp, including an embossed applique
Vans x Haribo capsule collection.
The second footwear style in the kids' collection includes the Old Skool V in Haribo Yellow Checkerboard. The patent synthetic upper features a checkerboard gummy bear pattern on the quarters and straps with messaging on the heel. On the medial and lateral sides of the shoe, the side stripe alternates colors to represent the hues of Haribo's Goldbears.
Rounding out the kids' apparel offering is the Vans x Haribo Hoodie in Sky Blue. The classic-fit hoodie features the Haribo Goldbears front and center, surrounded by Vans' checkerboard pattern. The sweatshirt is finished with screen-printed Haribo and Vans logos with a checkerboard speckled down the left sleeve.
The adult's assortment contains a Vans x Haribo Sk8-Hi in Haribo Black, Vans x Haribo fleece pullover in Black, Vans x Haribo Old Skool V in yellow checkerboard, and Vans x Haribo Hoodie in sky blue.
The Vans x Haribo collection will be available globally beginning April 6 at Vans retail locations and vans.com.
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