The Vans x Haribo collab includes Goldbear-inspired footwear, apparel and accessories.

License Global

March 6, 2023

2 Min Read
Vans x Haribo capsule collection
Vans x Haribo capsule collectionVans

Vans has announced a collection with the confectionery company Haribo. Facilitated by Haribo's global licensing partner IMG, the Vans x Haribo capsule includes footwear, apparel, accessories and custom prints inspired by Goldbear, Haribo's gummy bear. 

"On the heels of celebrating the 100th anniversary of Haribo Goldbears, we're thrilled to partner with Vans and honored to have inspired this special collection," says Andreas Kuhnle, senior vice president, corporate global marketing, Haribo. "Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy."

The kids' assortment kicks off with the Classic Slip-On in Haribo Goldbears red. As a nod to the Haribo Goldbears, the Classic Slip-On is designed with a 3D gummy execution on the canvas vamp, including an embossed applique with injected foam. The style is finished with four Goldbears screen printed on the heel of the shoe. The Vans x Haribo Pullover in True Red incorporates Haribo's Goldbears skateboarding over both brand logos. The Vans x Haribo Long Sleeve in Sky Blue and Twill Snapback in True Red are also included.  

Vans x Haribo capsule collection.

Vans x Haribo capsule collection.

The second footwear style in the kids' collection includes the Old Skool V in Haribo Yellow Checkerboard. The patent synthetic upper features a checkerboard gummy bear pattern on the quarters and straps with messaging on the heel. On the medial and lateral sides of the shoe, the side stripe alternates colors to represent the hues of Haribo's Goldbears. 

Rounding out the kids' apparel offering is the Vans x Haribo Hoodie in Sky Blue. The classic-fit hoodie features the Haribo Goldbears front and center, surrounded by Vans' checkerboard pattern. The sweatshirt is finished with screen-printed Haribo and Vans logos with a checkerboard speckled down the left sleeve.  

The adult's assortment contains a Vans x Haribo Sk8-Hi in Haribo Black, Vans x Haribo fleece pullover in Black, Vans x Haribo Old Skool V in yellow checkerboard, and Vans x Haribo Hoodie in sky blue.  

The Vans x Haribo collection will be available globally beginning April 6 at Vans retail locations and 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like