Vanity Planet Announces Retail Launch at Nordstrom

Vanity Planet, a leader in beauty tech, has announced a retail distribution partnership with Nordstrom. Vanity Planet will now be available on Nordstrom.com and its Fria Skincare Fridge will be in stores nationwide. 

The department store will carry Vanity Planet's entire Elevate Collection online including six of the brand's top sellers: LEDA Red Anti-Aging LED Sonic Facial Brush, LEDA Blue Acne Fighting LED Sonic Facial Brush, Senia Hot & Cold Smart Facial Steamer, Formfit+ Bluetooth Body Composition Smart Scale and Fria Skin Care Fridge. 

"We are honored and excited to be partnering with Nordstrom, a leader in cultivating indie beauty brands, and can't wait for Nordstrom's guests to experience our brand," says Alex Dastmalchi, founder and chief executive officer, Vanity Planet. "The Elevate Collection fits seamlessly into Nordstrom's offering and we are honored to call them a partner."