Universal UNIVRS features limited-edition, character-inspired merchandise, now open at Universal CityWalk Hollywood.

License Global

September 28, 2022

3 Min Read
Interior of UNIVRS.
Interior of UNIVRS.Universal

Universal has opened UNIVRS, a new, first-of-its-kind retail destination at California’s Universal CityWalk Hollywood.  

The announcement comes on the heels of Universal’s recent internal merger between Universal Brand Development and Universal Parks & Resorts Merchandise Group to form a unified Universal Products & Experiences group.  

The brick-and-mortar store brings NBCUniversal brands to life in a unique shopping destination that leans into the "drop" culture shopping mentality. Open in time for Halloween Horror Nights and seasonal holiday celebrations at Universal Studios Hollywood, UNIVRS is open seven days a week. 

Tapping into entertainment and fashion tastemakers through their style-driven offerings, merchandise at UNIVRS marries popular brand designs with current fashion silhouettes and trending styles, driven by characters and on-screen moments from Illumination's "Minions," Universal Pictures and Amblin Entertainment's "Jurassic Park and "E.T. the Extra-Terrestrial," plus classic characters like Felix the Cat, Universal Monsters and more. Exclusive merchandise will be released in limited quantities; from T-shirts and hoodies to tracksuits and hats, tote bags and skate decks, across the men's, women's and unisex categories. 

Developed by Universal Products and Experiences – a Universal Parks and Resorts division – the store aims to "drop" new styles in limited quantities every few months, with products available only at the UNIVRS store, located in the Universal Studio Store adjacent to the theme park's main entrance. 

"Universal UNIVRS celebrates casual and super fans looking for elevated, character-inspired merchandise influenced by popular fashion trends seen around the world," says Vince Klaseus, president, Universal Products and Experiences. "With new, limited-edition collections released every few months – and only available at Universal CityWalk – shoppers will continue to be surprised by new styles and the store's fresh take on apparel, accessories and collectibles." 

With a focus on culture and creatives, UNIVRS also serves to highlight international and local artists through exclusive merchandise. Artists from the U.K. and Korea, like Marylou Faure and SAMBYPEN, respectively, worked with Universal on designs inspired by Illumination's "Minions: The Rise of Gru" that have been applied to various streetwear styles, such as bucket and corduroy hats, crop tank tops, matching sweatshirt and pant sets, tracksuits, tees and more. Additionally, Los Angeles-based artist, Jason Keam, created a selfie wall mural in the UNIVRS store to celebrate the 40th anniversary of "E.T. the Extra-Terrestrial;" the mural art will also inspire designs for exclusive apparel and totes to be released soon.  

"This is a one-in-a-million opportunity for me to celebrate the epic classic, E.T., through my creative lens," says Keam. "Growing up in Southern California, much like the kids in the film, I craved inspiration, friendships and adventure while staying connected to my family and community. My hope is that my artwork and involvement in this project conveys a playful spirit, sense of wonder and connection to our homes, no matter the galaxy."  

UNIVRS merchandise includes: 

  • Numbskull's Rubber Road collectible ducks from NBCUniversal film and TV brands such as Good Luck Trolls, "Minions," "JAWS," "Back to the Future" and more. 

  • Kid Robot collectible 11-inch figures showcasing "Minions."

  • Bucket and trucker hats, along with tees, hoodies, tracksuits, socks and more featuring artwork by Marylou Faure and SAMBYPEN inspired by "Minions: The Rise of Gru."

  • Felix the Cat  appears in various colors and patterns in a varsity-style aesthetic across beanies, skirts, shirts, jackets, sweaters, tees and more. 

  • Good Luck Trolls feature on a collection of sweatshirts, sweatpants, tees and totes.

  • Short and long-sleeve unisex tees featuring various artwork of NBCUniversal characters such as "JAWS," "The Big Lebowski," "Hot Stuff," "Richie Rich," The Fast & Furious," "The Breakfast Club," Universal Monsters and more.

  • Unisex apparel and totes showcasing black and white film imagery and iconography from Universal Pictures and Amblin Entertainment classics such as "E.T.," "Jurassic Park," "Back to the Future" and more.

  • Skate decks featuring artwork inspired by brands like "Back to the Future," "Jurassic Park," "E.T." and "Minions."

About the Author(s)

License Global

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