License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

20SS_cutsewn_431261_09_340N557C_A1_S.png

UNIQLO, MFA Boston Celebrate 10-Year Partnership with New Collab

UNIQLO’s new collaboration brings ukiyo-e woodblock prints to life via t-shirt prints.

Apparel retailer UNIQLO has teamed with the Museum of Fine Art, Boston, for a new line of t-shirts inspired by ukiyo-e woodblock prints.

The collection incorporates six designs from works by two ukiyo-e masters, including the “Thirty-Six Views of Mount Fuji” series by Katsushika Hokusai and “landscapes” by Utagawa Hiroshige. The collection retails for $14.90 and is available in a full range of adult sizes.

For UNIQLO, the t-shirts add to MFA Boston’s long-running collaboration with the retailer. The two companies have collaborated three times over the last 10 years.

UNIQLO worked with the MFA’s curators to select designs for the collection. Inspiration for the prints was drawn from the Museum’s collection of more than 50,000 ukiyo-e print.

Ukiyo-e prints were mass-produced commercial products; the artist was only responsible for drawing the design. Wooden blocks – one for each color, in the case of color prints – were carved by professional block cutters, and prints were made from the blocks by professional printers. Ukiyo-e thrived during the Edo Period in Japan (1603–1868).

UNIQLO has a long history of unique collaboration outside of its work with MFA Boston. Just this year, the company has announced collabs with the likes of Billie Eilish and “Pokemon.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish