The Limited Editon Collection appears at New York Fashion Week: The Shows.

License Global

February 15, 2022

1 Min Read
21622Tresemme.png
TRESemmé'

Styling brand TRESemmé is partnering with Brazilian ready-to-wear and swimwear brand PatBO to launch a collection of limited-edition hair accessories.  

The hair accessories made their debut on the runway at the PatBO New York Fashion Week: The Shows Fall/Winter 2022 show on Feb. 12 and are inspired by TRESemmé's collection of One Step Stylers, a new line of hair styling products.  

"We know that now more than ever, life is complicated enough, and hair doesn't have to be," says Jessica Grigoriou, brand director TRESemmé & Suave Hair Care, Unilever NA. "TRESemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home." 

Five hair accessories have been designed for the limited-edition collection, including a hand-beaded pearl headband, floral printed scarf, black velvet turban, black velvet bow scrunchie and gold pearl-embellished clips.  

"Being a woman who is constantly on the go, I know how important it is to have effortless, yet stylish head-to-toe looks, from clothing to accessories, so I am honored to be partnering with TRESemmé, a brand that develops products for a similar muse," says Patricia Bonaldi, founder and creative director, PatBO. "Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand's atelier by a team of artisans from my hometown for artfully, hand-embroidered collections that capture the vibrant energy of South America." 

TRESemmé One Step Stylers are available at Target and Walmart. The TRESemmé x PatBO limited-edition hair accessories are available for purchase on PatBO.com/Collections/TRESemme.  

Read more about:

New York Fashion Week

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like