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TRESemmé Debut PatBO Hair Accessories at NYFW

The Limited Editon Collection appears at New York Fashion Week: The Shows.

License Global

February 15, 2022

1 Min Read
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Styling brand TRESemmé is partnering with Brazilian ready-to-wear and swimwear brand PatBO to launch a collection of limited-edition hair accessories.  

The hair accessories made their debut on the runway at the PatBO New York Fashion Week: The Shows Fall/Winter 2022 show on Feb. 12 and are inspired by TRESemmé's collection of One Step Stylers, a new line of hair styling products.  

"We know that now more than ever, life is complicated enough, and hair doesn't have to be," says Jessica Grigoriou, brand director TRESemmé & Suave Hair Care, Unilever NA. "TRESemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home." 

Five hair accessories have been designed for the limited-edition collection, including a hand-beaded pearl headband, floral printed scarf, black velvet turban, black velvet bow scrunchie and gold pearl-embellished clips.  

"Being a woman who is constantly on the go, I know how important it is to have effortless, yet stylish head-to-toe looks, from clothing to accessories, so I am honored to be partnering with TRESemmé, a brand that develops products for a similar muse," says Patricia Bonaldi, founder and creative director, PatBO. "Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand's atelier by a team of artisans from my hometown for artfully, hand-embroidered collections that capture the vibrant energy of South America." 

TRESemmé One Step Stylers are available at Target and Walmart. The TRESemmé x PatBO limited-edition hair accessories are available for purchase on PatBO.com/Collections/TRESemme.  

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New York Fashion Week

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License Global

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