December 20, 2022
Torrid, direct-to-consumer apparel, intimates and accessories brand in North America for women sizes 10 to 30, announced a resale program with thredUP, one of the largest online resale platforms for women's and kids' apparel, shoes and accessories.
Torrid is the first plus-size brand to leverage thredUP's Resale-as-a-Service (RaaS) for its Clean Out program. thredUP's RaaS allows brands to deliver secondhand shopping experiences to their customers.
"We're pleased to offer our customers an exciting and convenient opportunity to earn value by extending the lifetime of their clothes," says Lisa Harper, chief executive officer, Torrid. "Working with thredUP is a natural step in our mission to become a more impactful brand, as we leverage its RaaS platform to contribute to a more sustainable future for fashion."
Torrid customers in the U.S. can generate a prepaid shipping label from torrid.thredup.com, fill any shippable box with apparel, shoes and accessories from any brand, and ship it to thredUP for free. Sellers will receive a Torrid shopping credit for items sold. Torrid will provide an additional bonus to encourage customers to participate for a limited time.
"As the first plus-sized brand to leverage our RaaS platform, Torrid is a leader in its industry and making secondhand available to even more customers," says James Reinhart, chief executive officer, thredUP. "Torrid's resale program offers a tailored and unique experience that provides consumers with a responsible way to give their preloved clothing a second or even third life."
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