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Top 5 Branded Fashion Collaborations

Of the countless apparel partnerships License Global covers, these are the five most read on License Global in the last six months.

License Global

February 27, 2023

2 Min Read
PUMA x Coca-Cola collaboration
PUMA x Coca-Cola collaborationPUMA

1. PUMA x Coca-Cola

PUMA and Coca-Cola planned a collaboration that celebrated the heritage of both brands. The collection encompassed footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and Slipstream sneaker, reimagined with new details and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items.

2. Kith x BMW

The 1972 BMW 1602 Elektro and BMW i4 M50 by Kith

The 1972 BMW 1602 Elektro and BMW i4 M50 by Kith

In 2022, BMW celebrated the 50th anniversary of the brand’s first electric concept car and the launch of the BMW M. This project included introducing two BMW vehicles – one vintage and one modern – redesigned by Ronnie Fieg, founder, Kith, and a collaborative apparel and accessories collection created by Kith for BMW.

3. TfL x Arsenal

T-shirt from Arsenal x Tfl collection.

Arsenal and England player Leah Williamson in T-shirt from Arsenal x Tfl collection, Tfl/TSBA Group

Arsenal Football Club reunited with Transport for London (TfL) to launch a collection of apparel and accessories celebrating 90 years together on the London Underground. Available on Arsenal Direct and at the Emirates Stadium store, The Armoury, the range celebrates and is inspired by Arsenal station – the only Underground station named explicitly after a football club.

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Related:Coca-Cola Collaborates with Rosalía on Limited-Edition Coke Creation

4. PacSun x The Met

Models wearing a T-shirt and hoodie from the collection.

Models wearing a T-shirt and hoodie from the collection, Pacsun

PacSun delved into the art world with the release of The Study of Fine Arts: Highlights from The Met Reimagined, a capsule collection in collaboration with The Metropolitan Museum of Art in New York City. Drawing inspiration from artworks at the museum, pieces included modern fits and fabrications juxtaposed with historic oil paintings.

5. Burberry x “Minecraft”

Scene in “Minecraft” x Burberry experience.

Scene in “Minecraft” x Burberry experience, Burberry

Burberry and “Minecraft,” combined an in-game adventure called “Burberry: Freedom to Go Beyond” and a physical partnered capsule collection. Played in a fantastical version of London, the game is punctuated by references to the brand’s universe – including an Equestrian Knight character, Thomas Burberry Monogram maze and a range of members from the Burberry animal kingdom, each bestowed with mystical powers.

This article was taken from February's issue of License Global, which you can read in full here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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