Tommy Hilfiger, a part of PVH Corp., has entered a new partnership with Give Back Beauty global beauty group, which will hold the exclusive worldwide license of the beauty and wellness business under the Tommy Hilfiger brand, including fragrance, skincare, hair and body care, cosmetics and home fragrance. Under the agreement, Give Back Beauty will commercialize existing Tommy Hilfiger fragrances, including the Impact and Tommy Now franchises, and create and commercialize new product lines starting in 2023. 

"The partnership with Give Back Beauty marks an exciting new chapter for our Tommy Hilfiger beauty and wellness business," says Martijn Hagman, chief executive officer, Tommy Hilfiger Global and PVH Europe. "Harnessing our shared commitment towards creativity, sustainability and innovation, we are confident that Give Back Beauty will accelerate global success for this category, including through the launch of fresh new product lines. Give Back Beauty's strength in the Direct-to-Consumer market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand." 

"We are enthusiastic about this partnership," says Corrado Brondi, founder, chief executive officer, Give Back Beauty Group. "As a quintessential fashion brand with a classic American DNA and meaningful and relevant purpose, Tommy Hilfiger has incredible potential within the beauty industry. We will proudly further strengthen its presence while driving an elevated brand experience to consumers."