and as digital outfits in the Toca Life World app.
“Toca Boca games focus on self-expression and fostering creativity with open-ended play that is free from limitations and rules,” says Max Heirbaut, senior manager, franchise development, Toca Boca. “The new Toca Life x H&M collection allows kids to do just that, but through their personal style, packed with stylish silhouettes, patches and fun accessories inspiring kids to create combinations that may surprise us by mixing, matching, and customizing their own unique looks. The collection is launched both digitally and physically, giving the players the opportunity to twin with their character in Toca Life World, so they can feel the most like themselves both on and off screen.”
“We’re teaming up again with our friends at Toca Boca and are absolutely thrilled with this collaboration,” says Sofia Löfstedt, head of design, kidswear, H&M. “All styles in the collection are made using recycled materials developed with Texloop ColorCycle technology by Circular Systems, an innovative process that allows true recycling of colored textile waste streams, putting them back in play for more fashion fun. The collection also aims to spark creativity with Toca Boca's lovely, quirky characters and fun messages. The designs blend streetwear influences, roomy, gender-neutral styles with activewear details in soft neutrals and pop accent colors. Altogether, it’s an amazing collection we’ll all love!”
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