Timex Group, a global watchmaker, has announced a strategic license agreement with designer brand, Judith Leiber Couture.  

The partnership began Sept. 15 with the introduction of two limited-edition watch designs, the T80 digital and Q analog. The styles will be limited to 200 units each and feature more than 900 hundred Swarovski crystals on the watch cases, dials and bracelets in different color combinations. 

"We are proud to reinforce our partnership with Authentic Brands Group and to add a brand that is a true cultural icon in the fashion world," says Tobias Reiss-Schmidt, chief executive officer, Timex Group. "We look forward to combining our expertise in luxury watchmaking with the disruptive, pop-culture-inspired designs that the Judith Leiber brand is so renowned for."  

As part of the new partnership, Timex Group's creative designer, Giorgio Galli has teamed up with Judith Leiber's creative director Dee Ocleppo Hilfiger to maintain the essence of the Judith Leiber brand while ensuring the watches and collections reflect the colorful aesthetic and contemporary styling of the brand. 

"We're so excited to design and release a collection with Timex,” says Ocleppo Hilfiger. “Watches are timeless, functional and the ultimate style accessory. Each watch has been transformed into wearable art through the impeccable craftsmanship, bold colors and iconic designs our audience loves and expects from Judith Leiber Couture." 

Under the license agreement, Timex Group will be responsible for the production and worldwide distribution of Judith Leiber and Judith Leiber Couture-branded watches beginning in spring 2022 at Judith Leiber boutiques, select authorized retailers and online.