TikTok Kicks Off Fashion Month

Fashion Month Returns to TikTok.
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February 18, 2021


TikTok has launched its second-annual Fashion Month. Fashion houses, creators, celebrities and their community will participate in live streams, hashtags, to partnerships with global industry leaders, including IMG, the official editorial partner of TikTok Fashion Month, on the app until Mar. 18

"Our first-ever TikTok Fashion Month gave the TikTok community a front-row seat to runway shows and luxury fashion while at home," says CeCe Vu, lead, fashion and beauty partnerships, TikTok. "This year, we'll be providing that same access while creating an even more inclusive experience that puts our community and creators first. This TikTok Fashion Month will not only be a celebration of fashion, but of diverse designers, models and creators, and we're excited to use this special moment in time to promote a more inclusive mindset within the fashion industry."

In addition to IMG, TikTok is partnering with La Fédération de la Haute Couture et de la Mode, the Paris Fashion Week coordinator and the

British Fashion Council as the principal partner for NEWGEN. 

On Mar. 18, the TikTok Runway Finale will close out TikTok Fashion Month, spotlighting various designers, models and creators. Hosted by Frankie Jonas, the virtual runway live stream will feature the latest collections from Black designers Victor Glemaud and Carrots By Anwar Carrots, and TikTok creator Joe Ando.

During Fashion Month, followers are encouraged to share their runway looks, style tips and more by using hashtags 

#TikTokFashionMonth, #Upcycling, #OnTheRunway and #StyleHacks. "Queer Eye's" Tan France will duet his favorite videos.

"I'm so excited to be sharing my favorite #StyleHacks with the TikTok community this Fashion Month," says France. "Fashion is for everyone, and I love that TikTok has created a month-long event that's accessible and inclusive."

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