Characters from Carle's books inspire the collection.

License Global

June 23, 2022

1 Min Read
World of Eric Carle collection on display at a Balabala location.
World of Eric Carle collection on display at a Balabala location.Balabala

Balabala and the World of Eric Carle have teamed up for a children's apparel and accessories collaboration that launched in more than 300 Balabala Stores and on Balabala's Tmall flagship store in China.  

The licensing campaign for the World of Eric Carle is managed worldwide by The Joester Loria Group and in China through local agent Guangzhou Art-land Holding Company.   

The multi-category collaboration includes boys' and girls' collections, including T-shirts, coats, dresses, sleeveless tops, suits and pants. The 17-piece collection utilizes "The Very Hungry Caterpillar" and other characters from Carle's books.  

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License Global

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