The World of Eric Carle Partners with Balabala

World of Eric Carle

have teamed up for a children's apparel and accessories collaboration that launched in more than 300 Balabala Stores and on Balabala's Tmall flagship store in China.  

The licensing campaign for the World of Eric Carle is managed worldwide by

The Joester Loria Group

and in China through local agent Guangzhou Art-land Holding Company.   

The multi-category collaboration includes boys' and girls' collections, including T-shirts, coats, dresses, sleeveless tops, suits and pants. The 17-piece collection utilizes "The Very Hungry Caterpillar" and other characters from Carle's books.