The Brand Liaison Secures Licensing Deals for FUBU in Japan and Mexico

New deals will focus on streetwear.
License Global

June 22, 2022

The four FUBU founders (L to R): Daymon John, J. Alexander Martin, Carlton E. Brown and Keith C. Perrin.
The four FUBU founders (L to R): Daymon John, J. Alexander Martin, Carlton E. Brown and Keith C. Perrin.FUBU

With the current resurgence of the original hip-hop brand, FUBU, in North America and following exclusive deals for the

FUBU

brand in Europe with Snipes and in China and Korea with Samsung,

The Brand Liaison

has recently secured two new master territory licensing deals for FUBU with Acros International and Mastermind Licensing for Japan and with Versa Licensing SA de CV in Mexico. 

“International licensing has always been a very strong pillar for the FUBU brand,” says Daymond John, founder, FUBU. “Samsung has been a key partner of ours in China for almost 20 years and over the past three years, Snipes has led the FUBU brand throughout Europe. We are confident that Versa Licensing and Mastermind and Acros International will also be great partners in their territories.” 

“It will be amazing to build the FUBU brand among all new generations along with the core fans of the brand in Mexico,” says Jaime Meschoulam, chief executive officer, Versa Group. “Streetwear is continuing to evolve around

the world in many ways and this iconic brand will lead this movement in our territory. Music, art and graffiti will be part of our focus as well as skateboarding and other extreme sports that will enhance the power of the brand.” 

Similarly, in Japan, Acros International and Mastermind Licensing are expanding the FUBU brand through collaborations in Japanese specialty stores and sporting goods stores focusing on skateboarding, surfing and snowboarding to enhance the appeal of the street fashion brand.  

The FUBU international licenses with Mastermind and with Versa were created by The Brand Liaison as licensing agent for FUBU.  

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