Tetris, ILTHY Announce Merch

ILTHY, an art and apparel company, has announced a collaboration with Tetris to celebrate the video game’s 40th anniversary. The limited-edition collection combines ILTHY’s streetwear aesthetics with the game’s timeless allure and is available exclusively on Ilthy.com. 

“‘Tetris’ is more than just a game; it’s a global cultural phenomenon,” says Kumar Arora, chief executive officer, ILTHY. “For us at ILTHY, being part of this historic 40th anniversary is an incredible honor. We’ve worked to create something special that bridges the world of fashion and gaming culture, and the FutureLAND launch party will give fans a chance to connect with both in an immersive way.” 

“‘Tetris’ has always been about bringing people together through the joy of play,” says Maya Rogers, chief executive officer, Tetris. “Our collaboration with ILTHY highlights how deeply the brand resonates across generations. We’re thrilled to celebrate this milestone with a fresh and innovative take on our legacy that both gaming fans and fashion lovers will appreciate.” 

This collaboration, facilitated by global licensing agency, IMG, honors four decades of the game with creative fashion. Fans are encouraged to stay tuned for further updates regarding the national activations.