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Steve Aoki’s DIM MAK Brand Launch ‘Bleach’ Capsule Collection with VIZ Media

The collection, based on the “Bleach” anime series includes hoodies and T-shirts.

Steve Aoki’s fashion and record label, DIM MAK, has teamed up with VIZ Media to release an official DIM MAK x “Bleach” collaboration – a limited-edition lineup of anime-inspired T-shirts and hoodies featuring original art from the series.  

Based on the Japanese manga series by Tite Kubo, “Bleach” is a tale of empathy, integrity and pushing oneself to greatness – a perfect anecdote for Dim Mak’s mantra, “Do it yourself, by any means necessary.” 

This collaboration is Aoki’s first drop showcasing the transformation of hot-headed teenager, Ichigo Kurosaki into a Soul Reaper as well as his encounters with the powerful Captains of the 13 Court Squads who protect the Soul Society.    

“Although the plot of ‘Bleach’ follows the path of Ichigo Kurosaki, my favorite parts are when we dive into the backstories of the Captains and the Arrancars,” says Steve Aoki, founder, DIM MAK. “I love learning about the underlying core belief systems and reasons for why individuals act the way that they do.  By the end of each arc, regardless of being good or evil, we feel compassion and empathy for all the characters.”  

The first Dim Mak x “Bleach” drop reveals characters showing off their powerful “bankai” abilities. Renji Arabai, Byakuya Kuchiki and Toshiro Hitsugaya make appearances alongside Ichigo Kurosaki in both his Hollowfication and Vasto Lorde form. Fun, moody kintsugi-inspired tie dyes and colorways bring life to the tees and hoodies.   

The collection is available now on and on the NTWRK app.  

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