Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The DJ’s Dim Mak brand has collaborated with Playboy for a new collection.
January 23, 2021
Steve Aoki’s Dim Mak brand has teamed up with Playboy to create a six-piece capsule, according to Respect.
To coincide with the drop, Playboy has written an exclusive feature story revealing an insider’s look at Steve Aoki’s creation which was made while the artist was producing 6OKI – Rave Royale which is set to release the same day as the collaborative capsule.
The Playboy x Dim Mak capsule combines both brand logos and features Playboy and Dim Mak branding across two long sleeve t-shirts, two short sleeve t-shirts and two hoodie styles.
“Playboy is the epitome of freedom and self-expression,” says Aoki. “From inception and today, Playboy continues to shape the world with its progressive appreciation of culture and beauty. I am honored to collaborate with Playboy and to be a part of the legacy.”
The capsule juxtaposes and overlays signature Dim Mak motifs to create new forms with the Playboy Bunny and Masthead.
Dim Mak’s capsule collection will be available for a limited time through Jan. 24 at www.playboylabs.com.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Licensing Expo Provides First Glance of Closing ProgramFeb 22, 2024
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024