Universal brands include “The Big Lebowski,” “Knight Rider,” “Back to the Future,” “E.T. the Extra-Terrestrial,” “JAWS,” “Jurassic World” and DreamWorks Animation’s “Spirit,” “Trolls” and “Dragons.”

License Global

March 8, 2023

1 Min Read
"Jaws" and "The Big Lebowski" apparel
"Jaws" and "The Big Lebowski" apparelSpread Group

Merchandise featuring characters from Universal Products & Experiences will be made available via the online marketplaces of fashion tech company, Spread Group. Character images and quotes will be available on clothing, accessories, home and living products as well as stationery. 

Universal Products & Experiences’ brands now available at Spread Group include “The Big Lebowski,” “Knight Rider” and Universal Pictures and Amblin Entertainment’sBack to the Future,” “E.T. the Extra-Terrestrial,” “JAWS” and “Jurassic World” and DreamWorks Animation’s “Spirit,” “Trolls,” and “Dragons.”  

“This collaboration shows how customization and made-to-order technology can deepen fans’ loyalty to the shows, films and cartoons they love,” says Sven Burscher, head, licensing, Spread Group. “It increases a sense of ownership because they get a delight item in a style, size and color that suits them. Brands can offer this service whilst still retaining the integrity of their merch guidelines.”  

“Spread Group’s Licensing Division has continued to grow rapidly, and we expect to exceed predictions in 2023,” says Tobias Schaugg, chief financial officer, Spread Group. “This international collaboration shows how digital fashion can support license holders in offering their fans something new and exciting. Universal Products & Experiences are giving their worldwide followers the chance to be involved with the brand and show their enthusiasm in real life.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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