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January 24, 2022
Spread Group and Peanuts Worldwide are kicking off the new year with a range of baby products and designs to be offered across the EU and U.K. The range features Snoopy on baby-grows, tiny T-shirts and warm hats.
“This partnership expands Spread Group’s offering with lovely designs for the Peanuts baby demographics,” says Sven Burscher, head of licensing, Spread Group. “It gives the brand and its fans the option of print-on-demand, which offers a range of designs in a style, size and color to suit them. Peanuts has positivity associated with the brand, we are very excited to have Snoopy and the gang in our portfolio.”
“We are looking forward to growing our baby offerings in Europe, as we know that parents and grandparents want to share their love of Peanuts with the next generation,” says Tara Botwick, vice president, territory management, EMEA, Peanuts Worldwide. “Expanding our print-on-demand business is important as we continue to reach new audiences and Spread Group is a key licensee in that category.”
Spreadshirt’s Marketplace will also host a showroom of the designs featuring Charles M. Schulz’s classic characters. More designs will be added as they come on stream.
Read more about:Peanuts
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