“Sports Illustrated is committed to reaching consumers in new and unique ways,” said Dana Carpenter, executive vice president, entertainment, Authentic Brands Group, owner of the Sports Illustrated brand. “Our partnership with J.C. Penney is especially exciting as it marks the first time that SI will launch a full-fledged fashion and lifestyle collection including a bold assortment of versatile pieces that can be easily mixed and matched for whatever the day brings.”
The Winter Drop is the first collection and offers an assortment of activewear that focuses on form and function. Materials include stretch woven fabrics, centurion perforated mesh, softened scuba, fleece, cotton and more.
Design features include SI branding on tracksuits, T-shirts, shorts, joggers, crop tops, sports bras, skirts and outerwear. All J.C. Penney stores will carry women’s and men’s at launch, and 300 stores will carry Plus including Big and Tall and Kids.
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