Smiley has announced a collaboration with H&M. The campaign is upbeat and vibrant with highlights with inspiration from the '90s. The collection is designed for both men and women.
The collection includes tie-dye hoodies, loose-fit denim and relaxed joggers, T-shirts, rugby shirts and sport socks. The color palette is light purple, off-white, soft beige and solid black.
The Smiley x H&M collection is launched Nov. 30 in selected stores and at hm.com.