Smiley Announces New Deals

New and renewed deals have been announced by Smiley.

License Global

September 13, 2021

1 Min Read

Smiley has revealed a slate of new and renewed deals for the month.  

Farm Rio has launched its Smiley collaboration in-store. Park Avenue has revealed a mug, egg gift box, character cookies multi-pack, party confectionery multi-pack, decorated biscuits, sweets gift box, snacks multi-pack and Smiley decorated chocolate pops. 

Pastorale Canasuc will release sugar cubes in the EU, U.K., Ireland, U.S., Canada, Saudi Arabia and UAE. Smathers Branson has been signed for fobs, coasters, wallets, hats, belts, bottle openers, valet trays and pillows. Bashvip will produce T-shirts, shirts, jackets, shorts, pants, sneakers, sandals, bags, jewelry, socks, headwear, hoodies, face masks, water bottles and car fresheners in Malaysia and the Philippines. Christy Ng Sdn Bhd has been signed for canvas bags, tarpaulin bags, sliders and sandals in Malaysia. NEO Legend has signed on for arcade machines worldwide excluding Japan and OUI Gruppe will produce T-shirts, sweatshirts, knit pullovers, jumpers, cardigans, scarves and beanies in Germany, Great Britain, Netherlands, Russia, Austria, Switzerland, Israel, France, Belgium, Sweden, Ireland, Canada, Italy, Czech Republic and Norway. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like