Skechers U.S. has announced a partnership with global environmental nonprofit, The Nature Conservancy, with a multi-year commitment, contributing a minimum of $800,000 to help the organization achieve its mission to protect our world’s lands and waters. In addition, Skechers has created Our Planet Matters, a new collection of sustainable men’s, women’s and children’s product that utilizes recycled materials in its designs to help reduce the company’s environmental impact.
The Our Planet Matters offering contains materials such as recycled cotton, polyester, rubber, EVA and TPU, as well as durable designs and washable technologies to extend the life of the product. The recycled contents of each style will be featured on packaging and hangtags to provide consumers with detailed knowledge of Our Planet Matters products at the time of purchase.
“As a global lifestyle brand, we have a wonderful opportunity to encourage consumers of every age to become more environmentally conscious in their daily lives,” says Michael Greenberg, president, Skechers. “And Our Planet Matters is a natural step in that direction. These styles enable people of all ages to wear many of our popular designs in recycled materials – an easy, practical way to start helping our planet. From Our Planet Matters to partnering for a purpose alongside The Nature Conservancy, we look forward to improving our sustainability as we find new ways to innovate our business operations and our next generation of product.”
“We are facing a climate and biodiversity crisis and the window to act is closing quickly,” says Jennifer Hoyer, global director, cause marketing and brand partnerships, The Nature Conservancy. “Each one of us has the power to make real change happen, one small step at a time. Together with partners like Skechers, we can inspire millions of people around the world to take action for the planet, because our lives depend on it. We are grateful to work alongside a partner like Skechers, with a history of helping families impacted by hurricanes, fires and other natural disasters – many of which continue to increase due to our changing climate. Our Planet Matters shoes provide environmentally conscious supporters with an option to help protect our planet.”
Skechers’ partnership with The Nature Conservancy will help fund the organization’s mission, which encompasses global efforts such as reforestation initiatives that align with the Company’s longstanding commitment to reducing tree harvesting and emissions through packaging.