Shreddy Lyfe, VP Racing Release Apparel Collaboration

VP Racing Fuels, a global leader in performance fuels, lubricants and additives, and Shreddy Lyfe, an action sports lifestyle apparel brand, announced a collaboration on an apparel collection.  

The VP Racing X Shreddy "Mix It!" collection kicks off with a snapback hat and a T-shirt in two colors. 

Blake Wilkey is a professional racing athlete known for his fearless driving style and impressive off-road racing skills. 

"VP Racing makes us go fast, so why not look fast,” says Wilkey, co-founder, Shreddy Lyfe. “Shred Til You’re Dead." 

“VP Racing actively collaborates with other creative marketers, and it’s an extra bonus when that marketer is also a prominent race driver like Blake Wilkey, a loyal user of our world-class fuel,” says Bob Merz, director, brand management and licensing, VP Racing. “Shreddy Lyfe and its heavily engaged social media fanbase, with millions of views of their wild videos on YouTube, make for the perfect collaboration for VP.”  

The licensing partnership was brokered by Pacific Swell Brands, VP Racing’s exclusive licensing agency.

The VP Racing X Shreddy “Mix It” collection is sold exclusively at ShreddyLyfe.com.