Shinesty, Diamond Cross Ranch to Launch Western Underwear Collection

Diamond Cross Ranch, one of the last historical ranches in Teton County and a Jackson Hole cowboy cool brand, and Shinesty, an underwear brand known for its luxurious micro modal underwear and irreverent style, are joining forces to release a co-designed collection of Western-inspired men’s and women’s underwear. 

The first drop in the limited-edition collection includes three print designs in both men’s and women’s styles. The collection is available on Shinesty.com, Diamondcrossranch.com and at select independent retailers. 

Diamond Cross Ranch brings its design and style to this collaboration, including historic homages to the famous Marlboro photoshoots that helped put the ranch on the map in the late ’80s. 

“This collaboration allows us to continue reaching a broader audience with our story and our passion for the land,” says Luke Long, Diamond Cross Ranch. “Our Western roots mixed with Shinesty’s high-quality product and approach to fun and humor resulted in an amazing end product that will certainly draw attention.” 

“This is the first known collaboration between an underwear company and an iconic cattle ranch, but it makes perfect sense,” says Chris White, chief executive officer, Shinesty. “If anyone needs the most comfortable and supportive underwear in the world, it’s ranchers. The toughest dudes deserve the softest underwear. Tame the trail, spoil the tail.”