SHEIN X SmileyWorld Reveal Collaboration

Global fashion and lifestyle online retailer, SHEIN, has announced its second brand partnership with The Smiley Company, featuring the iconic brand, SmileyWorld. This collaboration unveils a home and accessories line designed to infuse everyday fashion with a dose of positivity and fun. 

The SHEIN X SmileyWorld collection celebrates SmileyWorld’s signature upbeat and optimistic spirit. The collection includes hair accessories, eye-catching tote bags, jewelry, socks and bubbly home décor. Each item is designed to add a joyful touch to any outfit or living space, making it easy for customers to infuse their lives with a bit of brightness.

This collaboration brings together the expressive SmileyWorld icons with SHEIN's trend-driven designs, offering a wide range of affordable and uplifting products that reflect both brands’ commitment to creativity and fun. 

“Our collaboration with SHEIN perfectly aligns with our mission to spread happiness and positivity through fashion,” says Janet Wilson, chief product officer – lifestyle consumer products, SmileyWorld. “We’re excited to see how this collection will bring smiles to people’s faces and add a burst of joy to their everyday lives through our signature designs.” 

The collection is available exclusively on SHEIN’s website and app.