Sanrio Announces péro x Hello Kitty Apparel Collection

Collaboration expands Hello Kitty in India’s fashion market.

License Global, Content Editor

October 11, 2024

2 Min Read
péro x Hello Kitty
péro x Hello Kittypéro/Sanrio

Hello Kitty has partnered with péro, an Indian fashion label, to launch the exclusive péro x Hello Kitty apparel collection. Facilitated by Dream Theatre, an Indian licensing company and agent for Sanrio, this exclusive collaboration marks a significant milestone in broadening Hello Kitty’s growing presence within India. 

The collection will debut in spring/summer 2025 and will include a range of dresses, shirts, shorts, trousers and jackets for women and select options for men and children. Designed around the concept of Cottage Core Kawaii, each product from the péro x Hello Kitty will feature textiles sourced from across India with colorful Hello Kitty aesthetic designs woven by péro.  

“We see immense potential in the Indian market and are excited about building stronger connections with Indian consumers,” says Kiyoshi Saito, managing director, Sanrio. “India’s rich history and vibrant culture provide the perfect foundation for Sanrio’s brands to thrive. We look forward to achieving this growth by collaborating with exceptional partners like péro.”  

“Sanrio partners exclusively with brands that share our core values of friendship and kindness,” says Silvia Figini, chief operating officer, Sanrio – EMEA, India and Oceania, Mr Men – worldwide. “We are thrilled to partner with péro on one of our first collaborations in India, as they truly understand the essence of the Hello Kitty brand and its universe.” 

“I am so happy to celebrate péro’s 15th anniversary with this special collaboration with Sanrio on the occasion of Hello Kitty’s 50th anniversary,” says Aneeth Arora, founder, creative director, péro. “Together, péro and Hello Kitty will embark on a once-in-a-lifetime journey discovering all the nicest and most joyful things big and small, with our collaboration, péro x Hello Kitty. This collection is a celebration of our collective childhood nostalgia that is reinterpreted in our own whimsical style – a mix of exquisite Indian craftsmanship with the playfulness of Japanese Harajuku Street style.” 

The flagship collection will be available in 350 péro outlets in 17 countries, including the U.S., France, Italy and more. In India, 30 stores, such as OGAAN, Good Earth, Le Mill, Hot Pink and The House of Things, will house the collection. 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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