Sanrio Announces Collaboration with For Art’s Sake  Sanrio Announces Collaboration with For Art’s Sake  

Sanrio has announced a new collaboration with U.K. eyewear brand, For Art's Sake, with the release of two styles of sunglasses and jewelry gift boxes in selected stores across China. The limited-edition collection is composed of iconic details and nostalgic shapes, re-imagined into an essential collection for any Hello Kitty enthusiast. With only 300 pieces of each style made, these are sure to become valued collectibles.   

“Welcoming 2022 in style, coinciding with Chinese New Year and the day cupid struck his arrow on a lovers’ holiday (aka Valentine’s Day), we are extremely excited to announce our collaboration with Sanrio centered around the iconic and loveable Hello Kitty,” says Xiwen Zhang-Makridis, creative director, For Art’s Sake. “For the past five years, For Art’s Sake has always strived to produce unique designs, handcrafted from luxurious materials, innovative technology and bold details. So, it only seemed natural to work with the Hello Kitty team and produce an exclusive and collectible collaboration, one of which features two totally unique styles.”   

Available in three colorways, Kitty One and Kitty Two sunglasses both have distinctive, Hello Kitty details. They are accompanied by either a limited-edition 18-karat gold-plated eyewear chain or bracelet and come in a pink gift box, signed by Hello Kitty herself in the form of a golden bow. Each box contains a secret jewelry compartment to conceal the limited-edition bracelet or eyewear chain, as well as the exclusive Hello Kitty x For Art’s Sake eyewear case handmade from faux leather.  

The collection is available at I.T, PUYI Opticals and Shanghai Code Opticals.