Sanpellegrino Launches Sanpellegrino x Kenny Flowers Swimfruits

La Dolce Vita limited-edition swimwear line is inspired by the fruit flavors of the Mediterranean found in the Sanpellegrino Italian Sparkling Drinks portfolio.

License Global

June 28, 2024

1 Min Read
Sanpellegrino x Kenny Flowers Swimfruits collection
Sanpellegrino x Kenny Flowers Swimfruits collectionSanpellegrino

This summer, Sanpellegrino is inviting fans to embrace La Dolce Vita by introducing its first, limited-edition swimwear collection, Swimfruits, in collaboration with renowned swimwear designer and fruit-fashion expert, Kenny Flowers. The line is inspired by the Italian coastline and the vibrant, sun-kissed fruit flavors of the Mediterranean.

The Sanpellegrino x Kenny Flowers Swimfruits collection features a one-piece swimsuit, swim trunks and a sarong. The design draws inspiration from the fruits found in the Sanpellegrino flavor portfolio, adorned with the brand’s signature red star.

The swimsuits were designed to complement Sanpellegrino Italian Sparkling Drinks and the new Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks. Sanpellegrino Italian Sparkling Drinks come in six flavors: Aranciata, Limonata, Aranciata Rossa, Melograno & Arancia and Pompelmo. Introduced earlier this year, Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks offer the same authentic Italian taste that Sanpellegrino is known for, but with zero grams of added sugar, and are available in four flavors: Blood Orange, Lemonade, Peach & Clementine and Pomegranate & Orange.

“It was a natural decision to partner with the Kenny Flowers team to create the first-ever, limited-edition swimwear collection for Sanpellegrino,” says Sara Mayer, senior marketing manager, Sanpellegrino. “The collection is designed to help brand fans embrace the La Dolce Vita lifestyle, with vibrant patterns and high-quality fabrics that evoke the essence of Italy’s sun-drenched coastlines and effortless elegance.”

“We’re excited to collaborate with Sanpellegrino to launch this elevated swimwear collection that brings to life the colorful citrus fruits of the Mediterranean,” says Kenny Haisfield, founder, Kenny Flowers. “We often draw inspiration from the world’s most beautiful beaches and coastlines, so we loved working with this iconic brand to bring Italian summer to life.”

The Sanpellegrino x Kenny Flowers Swimfruits collection is available for preorder, exclusively on the Kenny Flowers website.

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License Global

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