Sambro Extends Back-To-School Offering

Global toy supplier, Sambro International, has announced an elevated back-to-school collection for 2024 featuring a range of stationery products and backpacks across popular TV and film licenses.  

Sambro is debuting in the bags category with its new, vibrant backpacks and bag clip accessories, which will be available across a handful of licenses, including PAW Patrol, Teenage Mutant Ninja Turtles and other popular girls’ licenses to be announced later this year.  

Sambro’s own IP novelty collectibles, Puzzle Palz, a range of 3D jigsaw puzzle erasers, are available in over 16 popular franchises such as SpongeBob, TMNT and new Universal licenses like Gabby’s Dollhouse. 

Also new for 2024 are the Surprise Activity Craft Sets, available in six licenses. Each set contains a journal, unlocked with a hidden key revealing secret stationery and craft items such as pens, stamps, crayons, stickers, paints and scratch art tools. 

In anticipation of the launch of “Moana 2,” Sambro has developed an exclusive range of stationery products, including pens, pencil cases and crafting sets.  

Sambro has geared up to help kids bring learning to life with a bit of help from some of their favorite characters this year by adding to its line of novelty ranges. Products include slap bands featuring a character maze, light-up yo-yos, magic springs, puzzle cubes and more, all available across a range of licenses.  

“We’re very proud of our ever-growing back-to-school portfolio, particularly with our new apparel range, which opens a new market segment for Sambro growth, and we aim to provide retailers with the best products that meet consumer demand, as well as offer a point of difference,” says Clare Rix, brand and licensing director, Sambro. “A large part of our success is due to the amazing relationships we have with our licensors. We pride ourselves on having close working relations with each and every one to ensure we are developing ‘best-in-class’ licensed designs for children globally.”