Reese Cooper to Partner with Pacsun

Designer, Reese Cooper, has introduced RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of PacSun. Inspired by Cooper’s appreciation of the beauty and inclusiveness of California’s outdoors, the origin of the RCOS collection traces back to late 2021, when he began developing a line of outdoor products in addition to his runway collections.

Founded on a shared enthusiasm for adventure and the outdoors, Cooper and PacSun saw an opportunity to bring Cooper’s design aesthetic to the PacSun community at an accessible price point, infusing the spirit of exploration into clothing.

“At PacSun, we believe in the power of co-creation to inspire, connect and make a positive impact,” says Richard Cox, vice president, men’s merchandising, global partnerships, PacSun. "Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation while also nodding to Americana and the fits that resonate with our customers.”

A percentage of sales of RCOS products sold by PacSun and Cooper’s own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.

“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by,” says Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that’s running around in the city or on a mountain. These products are for any and everyone. This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that.”

With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear and cargo pants to graphic tees, hoodies, sweatpants and more.

Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and Compression, Cooper’s trademarked Hook is also featured on several pieces, along with adetailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as branded buttons, toggles and labels inside each garment.

The RCOS collection will be available in a range of sizes from XXS to XXL and will be available from Aug. 9, at PacSun.com and PacSun stores nationwide, and through Cooper’s new website for the brand, Rcoutdoorsupply.com. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.