Reebok and candy company, Jelly Belly, have unveiled a Reebok x Jelly Belly footwear collection. Featuring silhouettes for both adults and children, the line is inspired by the collection of Jelly Belly gourmet jellybean flavors.
Those flavors are represented in both the bold colors on the shoes as well as illustrated on the sockliners of each model. The shoes even incorporate a literal representation of Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane, the plant used to create sugar.
"We're thrilled to bring these two iconic global brands together to develop a fun, memorable and creative sneaker collection," says Benjamin Ruiz, vice president, brand management, CAA-GBG, who represents Jelly Belly. "Lacing up a pair of Reebok x Jelly Belly sneakers delivers a Jelly Belly brand experience like no other."
Highlights of the line include:
- Club C Legacy - Inspired by BeanBoozled, a game developed by Jelly Belly in which players spin a wheel and eat the jelly bean that matches the color it lands on. The catch is that the pack contains two versions of each color – one tasty (ex. Tutti-Fruitti) and one weird and wild (ex. Stinky Socks). The upper of the shoe references all the BeanBoozled flavors in the latest 6th edition version as well as the “CAUTION” graphic from the packaging.
"These sneakers appeal to the adventurer and risk-taker," says Rob Swaigen, vice president, global marketing, Jelly Belly. "With BeanBoozled beans you never know what flavor you’re going to get and you have to have a wild side to take the risk. Are you brave enough?"
- Instapump Fury – Featuring some of the brightest fruit flavors Jelly Belly has to offer this Instapump has a multi-color upper referencing the sour cherry, pink grapefruit, Berry Blue, lime and plum flavors. The silhouette also features silicone details on the toe and PUMP bladder. Available in infant, pre-school, grade school and adult sizing.
- Club C Revenge – Inspired by classic summer treats the Reebok x Jelly Belly Club C Revenge keeps the iconic chalk upper and incorporates colorful details from the featured flavors – from strawberry daiquiri to caramel corn – on the stripes, tongue, heel and lining. The top lace hole has even been replaced with a chocolate pudding jelly bean detail. Available in infant, pre-school, grade school and adult sizing.
- Club C Legacy – This version of the classic silhouette features some of your favorite flavors including, lemon lime, Island Punch and cream soda. Similarly, to the Club C Revenge, this shoe retains its iconic chalk upper but is overlayed with some of the bold colors inspired by the beloved flavors. Other features include contrast stitching throughout and a gradient mid panel. Available in adult sizing.
- Classic Leather Legacy – Rounding out the collection is the Reebok x Jelly Belly Classic Leather Legacy which incorporates some of the most iconic Jelly Belly flavors including licorice, Tutti-Fruitti and bubble gum. Each of these flavors and more are represented in the colors of the shoe, which is covered in an eye-catching gradient upper. Available in adult sizing.
The Reebok x Jelly Belly footwear collection will be available on Reebok.com/jelly_belly in unisex sizing beginning Sept. 26 with a wider global release on Sept. 28.