“We couldn’t be more thrilled to partner with Rachel on this amazing new collection,” says Norman A. Jemal, president, Bloomin’ Baby. “Rachel’s expertise and influence in the fashion industry through style and social media is unparalleled, and the new collection will be a perfect iteration of what she stands for.”
“As a mother of two boys, I am beyond excited to have the opportunity to design an incredibly chic line for toddler and baby in partnership with GMason," says Zoe. "Family holds such a special and significant role in my own life, and this collaboration is designed to not only celebrate style, but also bring joy and inspiration to the lives of both parents and children alike.”
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