Rachel Zoe, GMason Team for Baby Line

Specialty and department stores are set to carry the new baby line in early 2022.
License Global

May 27, 2021


Entrepreneur and designer Rachel Zoe has partnered with Bloomin’ Baby on a licensing deal to launch an exclusive line of newborn, infant and toddler apparel and accessories. The product will launch in specialty and department stores for spring 2022. 

“We couldn’t be more thrilled to partner with Rachel on this amazing new collection,” says Norman A. Jemal, president, Bloomin’ Baby. “Rachel’s expertise and influence in the fashion industry through style and social media is unparalleled, and the new collection will be a perfect iteration of what she stands for.” 

“As a mother of two boys, I am beyond excited to have the opportunity to design an incredibly chic line for toddler and baby in partnership with GMason," says Zoe. "Family holds such a special and significant role in my own life, and this collaboration is designed to not only celebrate style, but also bring joy and inspiration to the lives of both parents and children alike.”

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