Specialty and department stores are set to carry the new baby line in early 2022.

License Global

May 27, 2021

1 Min Read

Entrepreneur and designer Rachel Zoe has partnered with Bloomin’ Baby on a licensing deal to launch an exclusive line of newborn, infant and toddler apparel and accessories. The product will launch in specialty and department stores for spring 2022. 

“We couldn’t be more thrilled to partner with Rachel on this amazing new collection,” says Norman A. Jemal, president, Bloomin’ Baby. “Rachel’s expertise and influence in the fashion industry through style and social media is unparalleled, and the new collection will be a perfect iteration of what she stands for.” 

“As a mother of two boys, I am beyond excited to have the opportunity to design an incredibly chic line for toddler and baby in partnership with GMason," says Zoe. "Family holds such a special and significant role in my own life, and this collaboration is designed to not only celebrate style, but also bring joy and inspiration to the lives of both parents and children alike.”

Read more about:

Rachel Zoe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like