PUMA x L.O.L. Surprise Launch Colorful Collection

PUMA and L.O.L. Surprise have joined forces once again for the release of footwear and apparel collections.

License Global

November 19, 2021

1 Min Read

L.O.L. Suprise and PUMA are launching two new footwear styles, The Cruise Rider and Future Rider, in time for the holidays. The first two styles to launch in Nov. 24 will feature the signature vibrant artwork of L.O.L. Surprise, from the neon colors of V.R.Q.T. on the Future Rider silhouette to the unicorn and candy swirls of The Cruise Rider. 

The full PUMA x L.O.L. Surprise collection will then launch in the spring with a collection of additional footwear styles and a wide range of PUMA apparel – including graphic T-shirts, leggings, hoodies, socks and more.  

Both the initial footwear collaboration and the wider collection will be available at Kids Foot Locker, Foot Locker, Champs Sports, Footaction, PUMA.com and at the PUMA NYC flagship store. 


Read more about:

L.O.L. Surprise!PUMA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like