PUMA Introduces Neon Energy Collaboration with Formula 1

Collection includes sweatpants, shorts, T-shirts and sneakers.

License Global, Content Editor

October 23, 2024

1 Min Read
Puma's Formula 1 Neon Energy Collection
The Formula 1 Neon Energy CollectionPuma

PUMA and Formula 1 have unveiled their latest collaboration, the Neon Energy Collection. This limited-edition line is a fusion of speed and rhythm, drawing inspiration from the iconic Las Vegas Strip. Each piece in the collection captures the city’s electrifying heartbeat, bringing the essence of Las Vegas to life. 

The design elements include bold purple graphics and striking branding from PUMA and Formula 1, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound-wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of the city and Formula 1 racing. 

The Formula 1 Neon Energy Collection features apparel and footwear designed to make a statement. The collection includes a crewneck sweatshirt with purple graphics, T-shirts, shorts, a padded vest, a cap, sweatpants and PUMA Trinity sneakers to complete the look. 

The Formula 1 Neon Lights collection is available in select PUMA stores and at Puma.com  

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GlobalPUMAFormula 1

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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