Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
May 10, 2023
Global sports brand, PUMA, and WNBA MVP and champion, Breanna Stewart, are launching the Stewie 2 sneaker ahead of the 2023 season.
Inspired by the elements of nature, the Stewie 2’s outsole embodies fire, wind and water to represent Stewart’s reputation as a force of nature both on and off the court.
In creating her second signature shoe with PUMA, Stewie celebrates the different areas of her life that drive her to excel. The debut colorway, Stewie 2 Ruby, is named after Stewart’s daughter and is inspired by the grounding strength of motherhood.
“As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby,” says Stewart. “Not only to symbolize the incredible bond I share with my daughter but also to pay homage to the unwavering strength and resilience of mothers everywhere. Being a mother inspires me to be the best version of myself every day, and I hope wearing the Ruby colorway empowers others to recognize the limitless abilities and spirit within themselves.”
A complementing apparel pack consisting of ruby red hoodies, T-shirts, tights and shorts with all-over flame graphics and Breanna Stewart and PUMA branding will launch alongside the Stewie 2 Ruby.
The new Stewie 2 Ruby and accompanying apparel will be available May 19 in North America on PUMA.com, the PUMA mobile app at the PUMA NYC Flagship store and select retailers worldwide.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024