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December 13, 2021
PUMA and pop star, Dua Lipa, have announced a limited-release capsule called “Flutur,” their first product collaboration. The ’90s inspired, four-piece capsule of apparel and footwear is a tease of what’s to come in 2022, when a full collection will be released.
The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.
“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope and metamorphosis,” says Lipa. “Over this past year the butterfly has become especially symbolic and meaningful to me. The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”
The iridescent logo is the centerpiece of the capsule, predominantly featured on silhouettes including black and white baby T-shirts and a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole and two lace options.
“It was important for Dua to release staple pieces that would complement any wardrobe,” says Maria Jose Valdes, general manager, sportstyle business unit, PUMA. “She knew what she wanted and brought those ideas to the table. This capsule is just a tease to what’s to come next year. We’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her. She truly is a style icon.”
The PUMA x Dua Lipa ‘Flutur’ capsule will be released globally Saturday, Dec 18 on PUMA.com. Be on the lookout for details about Dua Lipa’s upcoming collection dropping in 2022.
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