Prince Expands Its Lifestyle Offerings with a New Footwear Partner

Pajar Canada will launch a footwear line in summer 2022.

December 15, 2021

Prince, a global racquet sports and lifestyle brand, has partnered with Pajar Canada, a full-service company that designs, manufactures and distributes footwear and outerwear.

Prince is expanding its lifestyle assortment for men and women with the launch of footwear. The new collection features strong sport silhouettes with details including heritage woven labels, terry cloth linings, ultra-lightweight injected comfort insoles and vibrantly colored slides accented with the iconic Prince logo.

“Pajar Canada is a highly trusted footwear operator, which brings generations of expertise to this important category for the Prince brand,” says Taryn Washenik, senior vice president, fashion, classics and outdoor, Authentic Brands Group. “This new partnership will help to further build out Prince’s lifestyle offerings and presents an opportunity to capture the attention of a new set of fashion tastemakers.”

“We challenged our design team to create a footwear collection that authentically embodies

the heritage and style of this iconic brand,” says Jacques Golbert, president, Pajar Canada. “We look forward to building the demand for Prince by incorporating unique design elements and on-trend details to this new product offering.”

The new Prince footwear collection will be available in the U.S. and Canada at select specialty retailers, department stores and on Princetennis.com in summer 2022.

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