Primark Unveils Exclusive 'Beetlejuice' Collection in Collaboration with Costume Designer Colleen Atwood

Primark, in partnership with Warner Bros. Discovery Global Consumer Products, has announced the launch of an exclusive collection inspired by Warner Bros. Pictures "Beetlejuice Beetlejuice," releasing only in theatres and IMAX internationally beginning Sept. 4 and Sept. 6 in the U.S.  

The 12-piece collection is designed in collaboration with four-time Academy Award-winning costume designer Colleen Atwood, renowned for her work on some of Hollywood's most memorable costumes, including those in the original "Beetlejuice" film. It captures the essence of the sequel through a range of distinctive womenswear pieces, celebrating the return of the iconic character with a fashion-forward twist.

"It has been so exciting to see how Primark has brought my Beetlejuice designs to life in a new dimension," says Atwood. "It is always great fun for me when I see ideas I've had find another life on the high street."

"This collaboration marks another exciting milestone in our licensing journey, and we couldn't be more thrilled to partner with Warner Bros. Discovery and renowned costume designer Colleen Atwood on this exclusive collection," says Sarah Jackson, director, licensing, Primark. "At Primark, we work hard to bring our customers exciting and affordable collections, and we can't wait to see how they embrace the spooky season with these one-of-a-kind pieces."

Related:How Warner Bros. Discovery and Fever Brought ‘Beetlejuice Beetlejuice: The Afterlife’ Experience to Life

The collection is launching in stores globally and includes graphic T-shirts, hoodies, accessories, and nostalgia-fueled knitwear for kids. A selection of dark-colored duvets, monochrome cushions and spooky-themed home accessories provide decor options, while Primark's goth-glam beauty tools, including makeup brushes, a scalp massager and hair accessories – seemingly inspired by Lydia Deetz – complete the collection.

Primark's "Beetlejuice Beetlejuice" collection is now available in stores across all 17 markets.