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Primark, Stacey Solomon Stitch Kids Fashion CollectionPrimark, Stacey Solomon Stitch Kids Fashion Collection

Solomon’s children aided in designing the pieces.

License Global

July 22, 2020

1 Min Read
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Stacey Solomon has announced a new partnership with Primark  for a fashion collection focusing on kids wear.

The TV presenter, mother of three and body positivity advocate previously worked on two womenswear collections with the retailer. However, this marks the first kids wear collaboration for Primark.

“I was so excited to be given the opportunity to create my own kids wear collection with Primark,” says Solomon, in an interview with Good To Know. “The boys were just as excited as I was, and I loved being able to include them in a project that means so much to me. I still can’t believe that my boys are going to be able to wear pieces that we all designed together.”

Stacey’s kids stepped in to help their mom design the clothing. The collection includes shirts, denim, hoodies, jeans and more. In addition to helping design, the kids got involved in the modeling campaign too.

“They actually helped me with the ideas and I’d always ask their opinions about the pieces they loved’, adds Solomon. ‘When we did the shoot they were so excited. For them try it on and see the finished product in real life was so special.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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