Popeye In Iceberg Apparel Campaign

The Sailorman and Olive Oyl appear in Iceberg’s fall 2022 fashion line.

February 11, 2022

Iceberg

Comic book character Popeye the Sailorman is the inspiration behind apparel line Grazia Bussandri, Premium Licensing Iceberg’s fall 2022 collection.

The Iceberg men’s collection features Popeye-inspired, nautical themed designs throughout the line. The spinach-eating sailor and clean ocean advocate’s strong values embody the spirit of the collection and are an integral part of the garments’ concepts. The apparel line includes jackets, tops and pants.

“Popeye, Olive Oyl and Iceberg have a long tradition of collaboration and a strong fellowship which started more than 30 years ago,” says Grazia Bussandri, manager, marketing. Premium Licensing, (Popeye’s Italian agent who brokered the deal with Iceberg). “Their garments have always been fresh, innovative and inspiring but, the FW22 designs have extra oomph. The graphics have been carefully constructed, interweaving the collection’s theme with Popeye’s brand philosophy. And the message is a powerful one: strength, resilience confidence and freedom to be yourself are so integral to Popeye’s identity.” 

“Partnering

with Iceberg is always a first-in-class experience,” said Carla Silva, vice president, general manager, global head, licensing, King Features. “Their innovative work never disappoints and they really understand the Popeye brand. “The FW22 designs are refreshing and inspiring, and we’re proud to have Popeye join their mission to fashionably spread optimism, and we can’t wait to unveil the Olive Oyl designs later this spring.” 

Iceberg will soon reveal a new set of fashion pieces inspired by Olive Oyl in its women’s fall 2022 collection that features tops, dresses, jackets and pants in the brand’s signature, bold, sportswear style.

Iceberg’s full men’s and women’s ready-to-wear and accessories collections will be available at top retailers around the world starting August.