Pop-Tarts Debuts Limited-Edition ‘Pop-Tarts Crunchy Poppers Pullover’

Pop-Tarts has announced the debut of the Pop-Tarts Crunchy Poppers Pullover in celebration of the brand’s new sweet, snackable, bite-size munch.

Inspired by the crunch of Pop-Tarts’ latest snack sensation – Pop-Tarts Crunchy Poppers – these jackets are made in collaboration with upcycling clothing designer, Andrew Burgess of Vivid Visions, or as he’s known on the internet, @Wandythemaker.

Each of these one-of-a-kind, handmade jackets was inspired by Crunchy Poppers, using reinforced fabrics that crunch when worn, gemstone “crunchlettes” that line a frosted sleeve and bold textures. The jackets come in two colorways inspired by the flavors of Crunchy Poppers – Frosted Strawberry Crunch and Frosted Brownie Crunch.

“Since we first turned toast-and-jam into the iconic Pop-Tarts 60 years ago, we have prided ourselves on flipping convention on its head – through unexpected flavors, bold innovations, surprising collaborations and even an edible mascot,” says Heidi Ray, senior director, marketing, Pop-Tarts. “The new Pop-Tarts Crunchy Poppers Pullover is yet another way to defy expectations, unapologetically. It’s not just a jacket; it’s permission to show off your Crazy Good sense of snacking and style at once.”

“I had a great time working with Pop-Tarts on the Crunchy Poppers Pullovers,” says Burgess. “I’ve been a fan of the brand since I was a kid, so it’s exciting to be part of the launch for their crunchiest snack yet. We put a lot of thought and care into these jackets, and I’m looking forward to seeing people rock them.”

Starting Friday, Oct. 4, at noon ET, the limited-edition Pop-Tarts Crunchy Poppers Pullovers will be available on Shop.poptarts.com. Additional jackets will be released on Friday, Oct. 18, at noon ET.