Sponsored By

Poetic Brands Launches NFL Collection at Primark

The initial collection will be followed up with a larger offering to coincide with Super Bowl LVI.

License Global

November 11, 2021

1 Min Read
MicrosoftTeams-image (39).png

A range of men’s T-shirts and sweatshirts from Poetic Brands, based on America’s National Football League (NFL), will launch in Primark this month.  

The collection will feature the NFL logo, as well as the branding of the popular teams within the league. 

The popularity of American Football has spread worldwide, providing an extensive fanbase throughout the U.K., so much so that international games are now played each year in leading London venues. The NFL London Games returned in 2021 and are being planned again for 2022. 

“We’re really excited to launch the first range with Primark,” says Elliott Matthews, director, Poetic Brands. “NFL is an iconic brand, and with excitement gearing for the next Super Bowl early in 2022 and the London Games to follow, we’re sure the collection will be a big hit with fans.” 


Read more about:

NFLPoetic Brandsprimark

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like