The collection will feature the NFL logo, as well as the branding of the popular teams within the league.
The popularity of American Football has spread worldwide, providing an extensive fanbase throughout the U.K., so much so that international games are now played each year in leading London venues. The NFL London Games returned in 2021 and are being planned again for 2022.
“We’re really excited to launch the first range with Primark,” says Elliott Matthews, director, Poetic Brands. “NFL is an iconic brand, and with excitement gearing for the next Super Bowl early in 2022 and the London Games to follow, we’re sure the collection will be a big hit with fans.”
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